You didn’t build a business to become its most overworked employee

Take control of your financial future

3 DAYS TO FIX THAT

Take control of your financial future

Build a Strategy Playbook your marketing, sales, and delivery teams can execute without you in the room

Identify your real core customer - the one hiding in patterns you ’ve never looked at in your existing data

Walk out with something you can actually implement - not another notebook full of ideas you won’t get to

Leave with a 90-day plan and the clarity to stop firefighting and start leading

Original Price: $1299

Early Bird Price Before 13th Mar 2026: $999

Start Your Application

Take control of your financial future

Trusted by 45+ service business founders building freedom-first companies

Trusted by 45+ service business founders building freedom-first companies

More clients. More work. More team. More offers. You know this cycle. You’re living it.

That’s the framework. Here’s where you implement it.


The Council


A coaching program for service business founders who are done learning and ready to implement.

You get a structured system, hands-on support, and a room of founders solving the same problems you are.

You ’re working 12-hour days and still can’t get to the work that actually grows the business

Your team waits for you on every decision because they don’t know your why or your who

You ’ve built something impressive - but you’ve also built a trap you can’t step away from

You ’re trying to run five things at once and none of them are moving in their best form

"You never really see Everest from Basecamp. At Basecamp, you realize how high and how tall Everest really is. That’s the game of entrepreneurship."
- Dhiren Bhatia

That’s the framework. Here’s where you implement it.


The Council


A coaching program for service business founders who are done learning and ready to implement.

You get a structured system, hands-on support, and a room of founders solving the same problems you are.

Explore The Council

Join The Council

Join The Council

In 3 days, you’ll build what years of running harder never will.

Know Where You’re Stuck. Fix What Matters.

This isn’t a course. You don’t sit and listen. You work on your business, with other founders in the room, and you leave with a strategy document your entire team can execute from. Not notes. Not ideas. A playbook.
WHY DO YOU DO WHAT YOU DO?

Not the elevator pitch. The real answer the one that makes your team sell with conviction and your clients trust you before you’ve even started.

WHO IS YOUR REAL CUSTOMER?

Not everyone is your customer. The real one hiding in your data. The patterns you’ve never looked at. You don’t find a niche, you don’t create a niche - you fall into a niche.

WHAT MAKES YOU DIFFERENT?

The five words you own in the market. Not a generic USP. The differentiators your competition can’t copy because they’re built from your unfair advantages.

WHERE DO YOU PLAY?

Your channels. Your sandbox. Your brand promises - the commitments that bring customers back again and again.

By Day 3, you ’ll present your answers to a room of founders who’ll challenge you, score you, and tell you the one thing you need to hear. Then you ’ll put it all into one Strategy Playbook and walk out with a 90-day plan to make it real.

Apply Now

Meet the Coach

Dhiren Bhatia

Coach, Founder & the person who helps
service business owners get their time back.


Dhiren built Cloudscape, a technology consulting business, from

zero. He spent years stuck in the same trap he now coaches

founders out of — working 60+ hour weeks, being the bottleneck in

his own company. Today he runs Cloudscape in two days a week.

The rest of his time goes to coaching founders through the Part-

Time CEO Council and Basecamp — helping them build businesses

that don’t fall apart the moment they step away.

Build a Strategy Playbook Your Entire Team Can Use to Execute Without You

The Strategy Playbook isn’t a report that sits in a drawer. It’s the document you hand to your marketing team so they stop guessing. To your sales team so they stop discounting. To your delivery team so they stop waiting for your approval on everything.
Your Why

The real reason you do this - articulated clearly enough that your team can sell with conviction, even when you’re not in the room.

Your Who

Your actual core customer. Not who you think. The one hiding in your data - their pains, their patterns, their language.

Your What

What you really do for your client. Your transformation statement. The words you own in your market - so you stop competing on price.

Your Differentiator

The five unfair advantages your competition can’t copy. Your lead promise. Your sandbox — so you stop saying yes to everything.

Why I Built The Council

When I finally stepped out of daily operations, something unexpected happened. The loneliness didn't go away. It changed shape.
Trusted by 45+ service business founders building freedom-first companies
Trusted by 45+ service business founders building freedom-first companies
Trusted by 45+ service
business founders building freedom-first companies

Not sure if this is for you? Read this.

"I don’t have time for this"

You’re working 12-hour days because you don’t have the strategy document that lets your team operate without you. That’s exactly what you build in 3 days. The question isn’t whether you can afford 3 days away. It’s whether you can afford another year of doing everything yourself.

"I’ve tried coaching before and it didn’t work"

Most coaching gives you information and leaves you to implement alone. Basecamp is 3 days of building — you walk out with a finished Strategy Playbook, not a reading list. If previous programmes gave you knowledge without execution, this is the opposite.

"My business is different"

Basecamp is built for service businesses — design studios, consulting firms, agencies, law practices. The exercises use YOUR data, YOUR clients, YOUR team. You’re not studying someone else’s case study. You’re building your own strategy.

"What if I can’t implement what I learn?"

You don’t learn at Basecamp. You build. The Strategy Playbook you create over 3 days is the implementation. You’re not adding to a backlog — you’re clearing the most important item from it.

"I can’t afford another investment that doesn’t pay off"

Compare the cost of Basecamp to the cost of one wrong hire, one lost client from unclear positioning, or one more year of being the bottleneck. The Strategy Playbook alone — handed to your team so they stop guessing — pays for itself the first month you’re not firefighting.

"I don’t have time for this"

You’re working 12-hour days because you don’t have the strategy document that lets your team operate without you. That’s exactly what you build in 3 days. The question isn’t whether you can afford 3 days away. It’s whether you can afford another year of doing everything yourself.

"I’ve tried coaching before and it didn’t work"

Most coaching gives you information and leaves you to implement alone. Basecamp is 3 days of building — you walk out with a finished Strategy Playbook, not a reading list. If previous programmes gave you knowledge without execution, this is the opposite.

"My business is different"

Basecamp is built for service businesses — design studios, consulting firms, agencies, law practices. The exercises use YOUR data, YOUR clients, YOUR team. You’re not studying someone else’s case study. You’re building your own strategy.

"What if I can’t implement what I learn?"

You don’t learn at Basecamp. You build. The Strategy Playbook you create over 3 days is the implementation. You’re not adding to a backlog — you’re clearing the most important item from it.

How do I sign up for the app?

Compare the cost of Basecamp to the cost of one wrong hire, one lost client from unclear positioning, or one more year of being the bottleneck. The Strategy Playbook alone — handed to your team so they stop guessing — pays for itself the first month you’re not firefighting.

A room where founders stop pretending everything’s fine and start building what’s actually missing.

You’ve been pulling your business by yourself. Every decision, every client, every fire. And the longer you do it, the more your team learns to wait for you instead of act without you.


That’s not a team problem. That’s a clarity problem. They don’t know your why, your who, or what you actually do for your customer — because you’ve never had the space to sit down and build it.

Basecamp is that space. 3 days with other founders who are carrying the same weight. Not a lecture. Not a course you’ll add to the shelf. You’ll work on your business alongside people who understand what it costs to build one alone — and you’ll leave with the strategy document that finally gets your team pulling with you, not waiting for you.
"Before you come to Basecamp, you, as an entrepreneur, are pulling this by yourself. When you leave Basecamp, you realize how you can build your team into this equation so that you’re not doing this alone."

— Dhiren Bhatia

You’ve already spent years doing this alone.
3 days to finally build the foundation.

Apply Now

Limited to 15 founders per cohort.
Application takes 2 minutes.